Page 5 - SA Fruit Journal VOLUME 14

Perseverance bears fruitThe answer to many a problem lies in co- operation between parties. Privileged are those who find a way to work together for a better future. On page 7 you can read more about the shared initiatives and vision of eve- ryone involved in the signing of the Apple Export Protocol. Years of negotiations and dealings led to co-operation between different industries and countries, traditionally in com- petition, to the benefit of all parties involved. Teamwork and perseverance definitely does pave the way to a better future.The fruit industry is blessed with indus- try leaders who put their heads and efforts together in order to secure new worlds and markets for Fruit SA. Read more about it on page 13.Visiting Asia Fruit Logistica 2014 the in- teractive nature of the global fruit industry was underlined by a record attendance and showcasing, which served to underline thehealthy and innovative ways in which busi- ness is conducted. Read more about the Asia Fruit Logistica 2014 on page 8. All of our in- dustry leaders agree about the importance of relationships and perseverance in securing new markets for South Africa. Agriculture in South Africa, throughout the world, chal- lenges everyone involved to action, effective- ness, involvement and commitment.The world keeps on turning and every new day brings new markets, ideas, technol- ogy, cultivars, research, opportunities, servic- es, faces and thoughts. To keep up and to sell your product demands energy and focus and perseverance. The SA Fruit Journal focuses on informing our readers about the latest, soundresearched results, facts and ideas to enable you to make informed decisions. The maga- zine is the vehicle that reaches all South Afri- can role players in the fruit industry and over- sea too. To ensure that the industry takes note of your product or service, advertise in the SA Fruit Journal. Contact Ignatius Vlok (ad- vertisement manager) at cell. +27 (0)82 331 2127 or email at SALES@safj.co.za. For edi- torial enquiries, contact Christa van Rooyen, editor on cell +27 (0)84 948 1644 or email at christa@safj.co.za. Visit our website at www. safj.co.za for information about subscriptions and advertising and more.Until next time CHRISTACHRISTA VAN ROOYENEditor/Redakteur | christa@safj.co.zaCONTACTSvir publikasie"You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere."LEE IACOCCAREDAKTEURSBRIEFeditorialRETHA LOUWHORTGROTel: 021 870 2900 retha@hortgro.co.zaRHOMONA GOUNDENSATITel: 021 863 0366 rhomona@satgi.co.zaTIM GROUTCRITel: 013 759 8000 TG@cri.co.zaGLORIA WEARECGATel: 031 765 2514 Gloria@cga.co.zaELISE-MARIE STEENKAMPHORTGRO ScienceTel: 021 882 8470 Elise-Marie@hortgro.co.zaSA VRUGTE JOERNAAL 2 FEB | MAART 2015